Meghan Trainor and e.l.f. Cosmetics take off with a collection celebrating the tenth anniversary of ‘Title‘ and introducing the new ‘Halo Glow Powder Filter‘.
Meghan Trainor joins forces once again with e.l.f. Cosmetics to launch the ‘Halo Glow Powder Filter’, an ultra-fine pressed powder that blurs imperfections and reduces shine, delivering a luminous finish. The collaboration coincides with the tenth anniversary of ‘Title’, her debut album, which will be re-released on 28 March with two new songs and six live tracks from Spotify London.
In the promotional campaign, Trainor transforms into the captain of e.l.f. Air, wearing a retro-inspired pink pilot outfit while showcasing the Cloud Skin look, characterised by a soft-focus and radiant appearance. She also unveils a limited-edition set featuring her favourite products: the new Halo Glow Powder Filter, the Halo Glow Liquid Filter, the Glow Reviver Lip Glimmer in Princess Cut, and an e.l.f. eye mask. The set will be available for $36 from 28 January, while stocks last.
“Who would have thought playing a pilot would be on my 2025 wishlist? e.l.f. and I have been beauty besties for years, weathering every glowstorm together,” said Trainor. Patrick O’Keefe, e.l.f.’s Director of Integrated Marketing, added: “Meghan perfectly embodies the spirit of Cloud Skin: bold and transformative.”
This collaboration strengthens Trainor’s ongoing relationship with e.l.f. Cosmetics, championing vegan and cruelty-free beauty products while both brands celebrate a decade of glow and success.
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