Mia Khalifa is Marc Jacobs’ latest muse in paradise

Mia Khalifa joins former Marc Jacobs ambassadors such as Lil Uzi Vert, Ice Spice, Liv Tyler, and Michèle Lamy.

Heaven by Marc Jacobs has an absolute hold on Generation Z consumers and knows exactly how to reach them, recruiting personalities like Ice Spice, Liv Tyler, Michèle Lamy, and now Mia Khalifa to lead their viral campaigns.

Khalifa, who recently became the face of Shoreditch Ski Club‘s summer clothing campaign, has been channeling her love for fashion into a new venture. Her enviable wardrobe, filled with both big brands like Stella McCartney and smaller ones like Aries, has made her a regular presence in the front row of Paris and Milan Fashion Week while also providing her the opportunity to develop her own body jewelry brand, SHEYTAN.

Now, she stars in the latest photoshoot for Heaven by Marc Jacobs, showcasing the brand’s latest must-have garments. In the images, Khalifa wears a Daisy Tank dress, the Daisy Lone Star corset with a matching denim shoulder bag, Razor Blade earrings, the Star crochet dress, a loose-knit Rainbow Bridge top, a pair of metallic pink shorts, the brand’s iconic Margaret platform boots, the laminated Daisy ribbed dress, and finally, a pair of denim shorts.

The campaign focuses on Khalifa showcasing the latest and greatest from the brand, but it’s also worth noting that the garments are extremely versatile. Heaven by Marc Jacobs is a genderless brand designed to be worn by all, which could make pieces like the loose-knit top function as a Kurt Cobain-style cardigan.

Check out Mia Khalifa in the Heaven by Marc Jacobs campaign here, and shop her styled looks online or at the brand’s Soho store in London.