Michael Kors launches its Autumn 2025 campaign in Rome with Suki Waterhouse and Logan Lerman, blending iconic fashion with cinematic backdrops.
Michael Kors has unveiled its much-anticipated Autumn 2025 campaign featuring two luxury ambassadors: Suki Waterhouse and Logan Lerman, captured by Lachlan Bailey across some of Rome’s most iconic locations.
The campaign channels the city’s cinematic and vibrant spirit, with images set in Piazza Navona, the Spanish Steps and the Acqua Paola Fountain. Styled by Emmanuelle Alt, the looks highlight fringe-detailed outerwear, fresh silhouettes of the Nolita and Hamilton bags, and an aesthetic that fuses modernity with timeless elegance.
“Rome always inspires awe; it is dramatic, urban and steeped in history,” said Michael Kors, underlining the connection between the city’s energy and the charisma of its protagonists.
The campaign also features a short film directed by Samuel Rixon, with an exclusive version of “All She Wants to Do Is Dance” recorded by Waterhouse. In the film, the artist embraces a rock-infused style from her hotel suite, while Lerman appears rehearsing before taking centre stage.
The brand continues its “Hotel Stories” series, celebrating the union of fashion and travel. This edition focuses on the Grand Hotel Plaza, a Roman landmark dating back to 1860 and located next to the Spanish Steps, which serves as the narrative thread for new social media and digital content.
The global campaign will debut in August across digital platforms, social media and outdoor advertising, reaffirming the label’s international vision.
With this launch, Michael Kors not only redefines its visual identity for autumn but also strengthens Waterhouse and Lerman as faces of a generation blending classic glamour with relaxed modernity.
