Minji, Haerin, Hanni, Danielle, and Hyein from NewJeans mark a new era with Calvin Klein

Hanni, Haerin, Minji, Danielle, and Hyein make a powerful return in Calvin Klein’s Spring 2025 campaign, standing out with modern denim and reinvented classics.

The new Spring 2025 campaign from Calvin Klein marks the return of the iconic Minji, Hanni, Danielle, Haerin, and Hyein, now known as NJZ. Shot by Oliver Hadlee Pearch, the campaign showcases the artists wearing the season’s best, featuring refreshed denim pieces and essential spring staples.

In the images, the group shines in Calvin Klein denim jackets, jeans, and Bermuda shorts, highlighting contemporary washes and an innovative laser-engraved monogram print. The collection also includes vintage-logo T-shirts, striped shirts, and dark denim, paired with timeless pieces like blazers, shirt dresses, and a newly designed rugby sweater.

Alongside the photographs, the campaign is accompanied by a dynamic video featuring the artists dancing to ‘Watch Me’ by Biig Piig, capturing their unmistakable energy and style.