Mytheresa launches an exclusive collaboration with Pucci, inspired by Capri, just as it completes the acquisition of Yoox Net-a-Porter.
Mytheresa, the luxury fashion platform, is gearing up for an exciting launch on the same day it finalises its acquisition of Yoox Net-a-Porter. On 22 April, the brand unveils an exclusive collaboration with Pucci, inspired by the summers of Capri and the brilliant blue of the Mediterranean Sea. This collection captures the essence of the Italian island through two iconic Pucci prints: Marmo, created in 1968 after a trip to Capri, and Orchidee, which draws inspiration from the orchid flower.
The collection features flowing maxi dresses, elegant kaftans, swimwear, and separates, along with printed sandals and accessories such as scarves and foulards. Photographed by Daniel Feistenauer and starring model Sophia Lisboa, the capsule will launch globally on Mytheresa.com and in Pucci’s physical boutiques.
This launch marks only the beginning of a series of strategic shifts for Mytheresa, which aims to solidify its position as a leader in luxury e-commerce. With the acquisition of YNAP, the company seeks to create a mega online fashion group, encompassing brands like Net-a-Porter and Mr Porter. This ambitious project reflects Mytheresa’s commitment to innovation and excellence within the fashion industry.
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