Nadia Lee Cohen and Rachel Sennott revive ‘Old Hollywood’ for Balenciaga Summer 2025

Balenciaga Summer 2025 revives the glamour of Hollywood with Nadia Lee Cohen and Rachel Sennott, blending classic cinema and style in a visually striking campaign.

For its Summer 2025 campaign, Balenciaga has collaborated with visionary photographer and director Nadia Lee Cohen, who has recreated the aesthetic of the iconic costume tests from Hollywood’s Golden Age.

Exploring identity and performance through wardrobe, the campaign features a series of ambassadors transformed into cinematic archetypes. Among them, Rachel Sennott, Kyle MacLachlan, and Sunnyi Melles embody characters such as ‘the socialite’ and ‘the girl next door,’ highlighting the importance of styling in the construction of an image.

The images and videos of the campaign, set against a backdrop of theatrical curtains, pay homage to classic cinema while showcasing key pieces from the collection, such as the Rodeo and Rodeo Sling Pochette bags. Additionally, new footwear silhouettes are introduced, including the Balenciaga Basketball Sneaker and the collaboration with Scholl.

Through captivating portraits and voice-over narrations by the protagonists, the brand seamlessly blends nostalgia with modernity, reaffirming its dominance in contemporary fashion. With this campaign, Balenciaga once again demonstrates its ability to transform the past into a bold vision of the present.