Nicholas Galitzine and Zhang Ruoyun headline the FENDI Men’s Fall/Winter 2024-25 campaign, showcasing urban style and innovative luxury.
FENDI has unveiled an impressive campaign for the Fall/Winter 2024-25 season, featuring the global male fashion ambassadors of the brand: British actor Nicholas Galitzine and Chinese actor Zhang Ruoyun. This star-studded campaign further strengthens both actors’ relationship with FENDI, following their recent appearance at the Fall/Winter 2024-25 runway show in Milan this past January.
A Tale of Two Rising Stars
Nicholas Galitzine has been building his rapport with the Maison since his debut at the 25th anniversary Baguette show in New York in September 2022, being named FENDI’s first Global Ambassador for Men’s Fashion in 2023. Meanwhile, Zhang Ruoyun was appointed as FENDI’s spokesperson for leather goods in China in 2021. Both actors are involved in significant upcoming professional projects, showcasing their versatility and star power.
The Great Outdoors Meets Urban Style
Designed by Silvia Venturini Fendi, Artistic Director of Accessories and Men’s Fashion, the Fall/Winter 2024-25 collection draws inspiration from outdoor activities fused with the urban allure of city life. The campaign, creatively directed by Nico Vascellari, a versatile Italian artist, captures the collection with Galitzine and Ruoyun against a metallic and geometric backdrop, evoking brushed steel FF monogram benches seen on the runway.
Signature FENDI Looks and Accessories for Men
The campaign highlights distinctive looks and accessories from the collection, strikingly styled on Galitzine and Ruoyun. Galitzine sports a safari-style soft suede jacket paired with leather pants evoking a patina, while Ruoyun showcases a tailored suit with tonal buttons, complemented by luxurious knitwear. The FENDI man’s life is vibrant and diverse, with a touch of practicality.
Playful Accents and Night Glamour
Color-blocked knitwear complements playful tailoring accents, while evening ensembles are elevated with crystal-flowered FF night brooches designed by Delfina Delettrez Fendi, Artistic Director of Jewelry. The collection’s accessories are equally captivating, with bags featuring unique curves and contours, such as the new Siesta bag and Melon hobo backpack styles, notable for their foldable modularity.
Collaborative Masterpieces
The campaign also highlights special collaborations for the season, including the Peekaboo ISeeU bag and futuristic FENDI MAD sneakers designed in partnership with MAD Architects. Additionally, the handheld FENDI x DEVIALET Mania portable speaker adorned with the ‘FF’ monogram, created in collaboration with Devialet, showcases innovation in accessory design.
A Global Campaign
The campaign will be featured in magazines worldwide and in outdoor advertising starting June 2024, with initial appearances on Via Montenapoleone, Milan, Italy, from June 12, 2024.
In its ongoing effort to redefine luxury menswear, FENDI boldly elevates the brand’s commitment to innovation, art, and star power. With Nicholas Galitzine and Zhang Ruoyun as its protagonists, the Fall/Winter 2024-25 collection promises to captivate and surprise the fashion community with its unique fusion of nature-inspired fashion and urban allure.
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