Nicola Peltz Beckham takes centre stage in the new GENNY campaign, blending elegance, family heritage and contemporary femininity through an Italian lens.
GENNY chooses the American actress and model as the face of its Autumn/Winter 2025–2026 campaign, in a collaboration that celebrates the bond between fashion, authenticity and intergenerational connection. The decision comes under the direction of Sara Cavazza Facchini, creative director of the Italian Maison, who defines Nicola Peltz Beckham as “the reflection of a sophisticated, elegant and self-assured woman, with a boldness that highlights her inner authenticity.”
The bond between Nicola and GENNY is far from coincidental: the actress shares with Cavazza a profound devotion to family values, recalling how an archival blouse from the house—once worn by her mother years ago—marked her first emotional connection with the brand. This spontaneous gesture now becomes a symbol of shared heritage, where fashion and memory intertwine.
The FW25/26 collection translates this vision into a contemporary key: fringes that evoke feminine power and sensuality in motion, tailored suits in white, red and champagne balancing architectural precision with enveloping silhouettes, and a striking red dress encapsulating the passion and determination of modern femininity. Each piece reaffirms GENNY’s commitment to a refined, self-aware and timeless aesthetic.
Photographed by the Morelli Brothers with styling by Alex White, the campaign merges Italian imagery with the cinematic light of Los Angeles, unveiling a radiant, serene and powerful Nicola. Her image, poised between glamour and authenticity, embodies the new codes of a brand devoted to enduring elegance and emotional connection in every creation.
With this alliance, GENNY strengthens its narrative of global, sophisticated luxury, guided by a woman who knows her worth, her history and her impact.
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