The new CHANEL Eyewear 2026 campaign brings together Nicole Kidman, G-Dragon and Pedro Pascal in a sophisticated global vision.
The new CHANEL Eyewear Spring Summer 2026 campaign brings together key figures such as Nicole Kidman, G-Dragon, Pedro Pascal and Lily-Rose Depp, consolidating a proposal that redefines luxury through the power of perspective.
The French maison once again places luxury eyewear at the centre of the conversation with a campaign driven by image, identity and presence. Shot by photographer Craig McDean, the project unfolds through a series of portraits where each ambassador becomes the sole focus, reinforcing the connection between fashion, attitude and personal expression.
Among the standout names, Nicole Kidman delivers a refined, effortless elegance wearing oval tone-on-tone frames adorned with the House’s signature lettering, alongside square tortoiseshell designs that evoke a more classic interpretation of luxury. Meanwhile, G-Dragon, a global reference across music and style, introduces a more graphic edge through two-tone eyewear featuring the iconic double C, merging heritage codes with a contemporary attitude.
The campaign also features Lily-Rose Depp, who reinforces the link between youth and sophistication through oval silhouettes and colour combinations that reinterpret the House’s visual language. At the same time, Pedro Pascal brings a distinctly refined masculine energy, wearing quilted-effect sunglasses, a direct nod to CHANEL’s signature quilting, alongside aviator frames marked with the brand’s identity.
Completing the cast is Ayo Edebiri, whose presence adds a sense of freshness and diversity to the project. The actress appears in oversized frames and high-contrast designs, reinforcing the idea that the collection does not cater to a single identity, but rather embraces a multiplicity of perspectives.
Beyond the casting, the true focus of the campaign lies in the design itself. The CHANEL 2026 eyewear collection draws from the House’s most recognisable codes and translates them into the eyewear universe. Quilting, the double C, and CHANEL lettering appear as recurring visual elements, integrated into frames that play with proportions, materials and finishes.
Details are what define the collection. From subtle embellishments to sculpted contours, each piece balances visual impact with sophistication. Tortoiseshell finishes, combined with two-tone designs, add depth and versatility, while vibrant tones introduce a contemporary edge that refreshes the House’s classic language.
This campaign confirms a clear shift within the industry: sunglasses are no longer a secondary accessory, but a central element of styling. In CHANEL’s case, this evolution is built on coherence, maintaining its DNA while exploring new forms of visual expression.
With this release, CHANEL Eyewear presents more than a collection — it offers a vision where design, identity and narrative align. And within that balance, figures like Nicole Kidman, G-Dragon and Pedro Pascal reinforce a clear message: modern luxury is not only defined by what you wear, but by how you embody it.
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