Nike Launches New Collection from the Serena Williams Design Crew

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Nike launches a new collection from the Serena Williams Design Crew, highlighting creativity and diversity with emerging designers from Los Angeles.

Nike has unveiled its latest collection created by the Serena Williams Design Crew, highlighting the emerging talent of young designers from Los Angeles under the mentorship of iconic tennis player Serena Williams. This initiative reinforces the brand’s commitment to diversity in design and promoting new voices in the industry.

Inspired by Williams’ childhood in Los Angeles, the collection includes a sneaker and five apparel pieces that blend fashion and sports. The central piece is the Victory Tech sneaker, a fusion of the retro style of the Tech Hera with modern details that pay homage to the city’s iconic architecture. Additionally, the sneaker features a motivational message on the tongue, a reference to Serena’s early steps in her tennis career.

As for the clothing, standout pieces include a tank top with bold cutouts, mid-rise shorts, and a series of pieces inspired by baseball uniforms, featuring vertical stripes and lightweight fabrics that allow for greater mobility. An oversized bomber jacket rounds out the collection, merging a sporty style with modern materials that provide comfort and warmth without sacrificing aesthetics.

Courtesy of Nike

The collection will be available globally starting on September 17, 2024, on nike.com and in select stores, continuing Serena Williams’ mission to provide a platform for future design talents.

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