Olivia Culpo launches a cashmere capsule with Naadam designed for real women (and men too)

Olivia Culpo unveils her first collaboration with Naadam, blending motherhood, everyday style and accessible luxury through the lens of cashmere.

Entrepreneur, new mother and style icon Olivia Culpo has joined forces with sustainable label Naadam to release a 14-piece capsule collection that reflects her fashion philosophy: soft luxury, functionality and effortless elegance. Co-created and creatively directed by Culpo herself, the collection is now available on Naadam’s website and in select stores.

Inspired by her recent experience of motherhood, the capsule features elevated essentials with relaxed silhouettes and a neutral palette — black, camel and cream — offering versatile pieces for home or social occasions. “I wanted designs that feel refined yet comfortable, easy to mix and match, and that make me feel good all day long,” Culpo said in a phone interview.

Highlights include a flattering jumpsuit, an oversized jumper, and cashmere pant-and-duster sets. There are also men’s options, such as a knit co-ord balancing style and comfort without compromising affordability, with prices ranging from $138 to $448. Sizes run from XXS to 3X for women and XS to XXL for men.

“I’ve always loved cashmere. As a child, I used to steal my dad’s jumpers,” Culpo admitted with a laugh. She has been developing the project since mid-2024. The capsule marks Naadam’s first celebrity-led collaboration, which, according to chief revenue officer Sarah Sathaye, is already breaking pre-order records and generating huge buzz.

Culpo continues to expand her career, currently hosting Netflix’s new cooking reality show ‘Next Gen Chef’, and teasing another fashion collaboration set for summer 2026. For now, this collection proves that modern luxury is written not only in cashmere — but in intention, purpose and sensitivity.