Olivia Rodrigo, singer and activist, joins Lancôme as a global ambassador, celebrating authenticity, beauty, and female empowerment.
American singer, songwriter, and actress Olivia Rodrigo, 21, has been named a global ambassador for Lancôme, joining a roster of iconic figures representing the brand. A three-time Grammy winner known for hits like Drivers License and the albums Sour and Guts, Rodrigo stands out as a voice for her generation, connecting with millions through her lyrics about personal growth and heartbreak.
“Lancôme is an iconic brand that celebrates beauty from within, and I’m honored to join their family,” Rodrigo expressed. Françoise Lehmann, Lancôme’s international president, highlighted her authenticity, strength, and ability to inspire.
Beyond her artistic career, Rodrigo has become an active advocate for women’s rights. Through her initiative Fund 4 Good, she supports organizations fighting for reproductive rights and against gender-based violence.
With 38 million Instagram followers and a unique connection to her audience, Olivia will lead her first campaign for the L’Absolue Rouge lipstick line at the end of 2024. This appointment reflects Lancôme’s commitment to reinvention and partnering with authentic voices that embody positive and contemporary values.