Paige Bueckers Leads Coach Campaign Alongside WNBA Rookies

Paige Bueckers and other WNBA rookies star in Coach’s latest campaign, blending fashion, sport, and authenticity.

Rising star Paige Bueckers, the recent number one draft pick in the WNBA by the Dallas Wings, fronts the new advertising campaign from luxury brand Coach. This initiative celebrates the partnership between Coach and the WNBA, announced in April, which sees the brand become the official handbag of the women’s basketball league.

Bueckers appears alongside fellow promising rookies: Sonia Citron and Kiki Iriafen (Washington Mystics), Aneesah Morrow (Connecticut Sun), and Hailey Van Lith (Chicago Sky). The campaign, directed by Vivian Kim and photographed by Heather Hazza at the Jersey City Armory, features interviews, portraits, and clips in which the athletes reflect on self-expression, personal style, and the start of their professional journeys.

Coach is committed to giving visibility to these young talents who represent a new generation of bold, authentic, and confident athletes. “We want to inspire others to express themselves without limits,” said Joon Silverstein, the brand’s Chief Marketing Officer.

The players wear pieces from Coach’s autumn collection, along with iconic designs such as the Tabby, Empire, and Brooklyn handbags. The campaign highlights the intersection of fashion, sport, and female empowerment.