Pandora closes 2024 with an 11% growth and projects an increase for 2025

Pandora ends 2024 with an 11% growth in the fourth quarter and forecasts a 7-8% increase in 2025, while adjusting prices due to the rise in silver.

The Danish jewellery brand Pandora continues its steady growth, reporting an 11% increase in its organic revenue during the fourth quarter of 2024. The company recorded sales of DKK 11.970 billion (USD 1.670 billion) in the three months leading up to December 31, marking six consecutive quarters of double-digit growth.

“We are pleased with our 2024 close, especially given the challenging macroeconomic context and the competition during the holiday season. The execution of our Phoenix strategy has driven the brand throughout the year,” said Alexander Lacik, President and CEO of Pandora.

For the full year 2024, Pandora achieved revenue of DKK 31.000 billion (USD 4.310 billion), a 13% year-on-year increase, surpassing its initial forecast of 11-12%. The company reported a net profit of DKK 2.870 billion, with an EBIT margin of 25.2%.

For 2025, Pandora forecasts organic growth of 7-8% and an EBIT margin of 24.5%. Additionally, it plans to expand its e-commerce platform and adjust prices in response to the rising value of silver. The company also launched a share buyback programme of DKK 4.000 billion until January 2026.