Bella Hadid leads Alo’s new Pre-Fall campaign, celebrating the perfect balance between fashion, wellness, and effortless urban style.
Bella Hadid once again proves why she remains one of the fashion industry’s most influential figures by starring in Alo’s latest Pre-Fall campaign. The model and entrepreneur leads the American activewear and lifestyle brand’s newest collection, a project that celebrates the laid-back spirit of Los Angeles while embracing a modern vision of wellness that extends far beyond fitness.
The collaboration further strengthens the growing connection between luxury fashion and sportswear, a trend that continues to dominate both international runways and street style. Known for effortlessly transforming functional wardrobe staples into highly desirable fashion pieces, Bella Hadid perfectly embodies the aesthetic Alo aims to communicate through this new collection.
Born and raised in Los Angeles, Hadid naturally reflects the city’s relaxed energy, making her the ideal face of the campaign. Warm Californian light, open spaces and a lifestyle that balances movement with moments of calm define the visual narrative, highlighting authenticity, comfort and understated sophistication.
The campaign was photographed across various iconic Los Angeles locations by renowned fashion photography duo Mert & Marcus, while celebrated stylist Mimi Cuttrell curated Bella Hadid’s wardrobe. The result is a sleek and contemporary visual story that combines intimate portraiture with clean urban aesthetics, capturing the effortless transition between activity and relaxation that defines Alo’s identity.
Speaking about the campaign, Bella Hadid shared her personal perspective on wellness and how its meaning has evolved over the years.
“As I’ve gotten older, I’ve realised how important it is to create space for myself. To me, that’s what wellness is all about, and it’s always been something I associate with Alo.”
Her words perfectly reflect the campaign’s central message: wellness is not simply about exercise, but about creating daily rituals that nurture both body and mind while making time for yourself amidst an increasingly fast-paced lifestyle.
The new Pre-Fall collection features some of Alo’s signature pieces, all designed to combine performance, versatility and elevated style. Clean silhouettes, premium technical fabrics and a neutral colour palette make every item easy to wear throughout the day, regardless of the occasion.
Among the standout designs is the Airbrush Better Together Bra, created to provide supportive comfort during workouts without compromising on style. The Full Stride Micro Short delivers lightweight freedom of movement, while the ALO Trail Sneaker blends athletic functionality with contemporary design, making it equally suitable for training sessions and everyday city wear.
The collection also includes the Accolade Shorts, one of the season’s most comfortable essentials thanks to their relaxed fit and soft construction. Designed for those seeking a wardrobe that transitions seamlessly between the gym, casual outings and moments of relaxation, the shorts perfectly embody Alo’s lifestyle philosophy.
Beyond showcasing a new collection, the campaign highlights the continued rise of athleisure, one of fashion’s fastest-growing categories. The boundary between performance wear and everyday clothing has become increasingly blurred, with consumers prioritising garments that combine practicality, premium craftsmanship and timeless design.
Alo has positioned itself at the forefront of this movement by creating collections that fit effortlessly into modern lifestyles. Whether heading to a yoga class, practising meditation, meeting friends for coffee or exploring the city, the brand’s pieces are designed to deliver comfort without sacrificing elegance.
