Philippine Leroy-Beaulieu stars in Haus Labs’ new Triclone Skin Tech campaign, showcasing a concealer that combines make-up, skincare and a natural finish.
Philippine Leroy-Beaulieu is adding another chapter to her relationship with the beauty world. The French actress, internationally known for her role in Emily in Paris, has been chosen as the new face of Haus Labs, the brand founded by Lady Gaga, starring in a campaign centred around one of its most popular products: Triclone Skin Tech Concealer.
Titled We Love Concealer, the new campaign places Leroy-Beaulieu at the heart of a conversation that seeks to move away from traditional beauty codes associated with age. Rather than presenting make-up as a tool for concealing imperfections, Haus Labs focuses on individuality, confidence and freedom of self-expression.
It is a philosophy the actress says she particularly identifies with. “I’ve always believed that confidence comes from embracing who you are and allowing yourself to evolve, rather than trying to fit a certain mould,” Leroy-Beaulieu explains.
The actress also highlights the connection between her personal outlook and the company’s values. “Haus Labs celebrates that same sense of individuality and self-expression, which is why this campaign felt so meaningful to me. I find it beautiful to be part of a brand that gives everyone the freedom to see beauty in their own way.”
Her appointment also feels like a natural choice from an aesthetic perspective. The company highlights Philippine Leroy-Beaulieu’s French style and ‘je ne sais quoi’, qualities that have established her as a reference for elegance far beyond her television character. Through the actress, the campaign presents confidence as an attitude that is neither defined by age nor dependent on conforming to a particular physical ideal.
At the centre of the collaboration is Triclone Skin Tech Concealer, a hybrid formula designed to blur the boundaries between make-up and skincare. The concealer promises medium coverage for up to 12 hours, while simultaneously caring for the delicate under-eye area.
According to the brand, the formula helps to brighten, hydrate and reduce the appearance of under-eye puffiness within two weeks. Its ingredients include fermented arnica, BioFerment 7 Complex and biotech caffeine. The concealer is also available in 31 shades, designed to accommodate a wide variety of skin tones.
