The Italian fashion and accessories brand opens two beachfront boutiques at the prestigious beach club, consolidating its presence in Dubai.
The iconic Italian brand is opening two beachfront boutiques in this sophisticated beach club. Both spaces stand out for their oval shape and facades decorated with the brand’s signature triangle pattern.
The first boutique, measuring 50 square meters, is dedicated to leather accessories for men and women. The second, with an area of 70 square meters, offers the ready-to-wear and footwear collections.
True to the overall design of its stores, these new spaces feature wooden displays, striped panels in Prada‘s iconic pale green, and bamboo furniture inspired by 1950s Italian design.
Bâoli Beach Club is part of the portfolio of Bâoli, a luxury firm specializing in dining, nightlife and hospitality. With successes in locations such as Miami and Cannes, the Dubai club is its first beach concept and features standout areas such as the petal-shaped Sun Deck, the Sunset Lounge and the Moon Room, a hidden speakeasy.
This is not the first time the brand has opted for unusual locations. Last September, it opened a temporary store in Barcelona’s Marina Port Vell, as part of the 37th edition of the America’s Cup sailing competition.
This project in Barcelona reinforced Prada‘s connection to the competition and provided an additional opportunity to capitalize on its visibility. The Prada Group chairman also leads the Luna Rossa Prada Pirelli sailing team, which participated in the recent edition of the America’s Cup.
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