Prada presents its Days of Summer campaign featuring Kendall Jenner, Troye Sivan, and Hunter Schafer, reflecting serenity and sophistication.
Prada is enjoying a moment of absolute calm in the competitive world of luxury. While many brands struggle with sluggish consumer spending, trade tensions, and market challenges, the Italian brand seems to be successfully navigating through calm waters. Last year, the group’s sales grew by 15%, reaching €5.43 billion, and its recent acquisition of Versace for $1.4 billion further solidifies its leadership position.
This sense of serenity is reflected in its new Days of Summer campaign, set to launch this Tuesday. The campaign features models such as Kendall Jenner, Troye Sivan, and Hunter Schafer, who pose on an Italian pastel-coloured wooden boat, sailing through calm waters. According to a brand statement, this image aims to convey “an unceasing horizon of possibilities” and “the carefree joy of summer,” all under the creative direction of Ferdinando Verderi.
In addition to the more well-known faces, the campaign also includes other models such as Lina Zhang and Giuseppe Cirillo, who represent the diversity and freshness of Prada‘s offering for this season. This collaboration further strengthens the brand’s identity as an escape into calm and sophistication.
