Priyanka Chopra Jonas teams up with Johnnie Walker Blue to launch a winter collaboration that celebrates après-ski with style and sophistication.
This winter season, Priyanka Chopra Jonas becomes the face of an exciting collaboration between the luxury ski wear brand Perfect Moment and Johnnie Walker Blue. This partnership pays homage to the spirit of après-ski, launching a limited edition of the Scottish whisky Johnnie Walker Blue Label Ice Chalet, designed to be enjoyed after a day on the slopes.

Chopra Jonas, who has been skiing for seven years, highlights the magic of the moment when skiers return from the mountains, celebrating camaraderie and fun. “It’s a time to relax and enjoy what really matters in life,” she mentions.
The launch includes an elegant Ice Chalet bottle presented in a practical reversible crossbody bag that combines a star print and a houndstooth pattern, perfect for the slopes. The actress also emphasizes how Perfect Moment blends the science of sports performance with fashion, allowing skiers to feel and look good.

With the opening of a new store in SoHo and Chopra Jonas filming the second season of “Citadel,” the collaboration promises a winter full of style and sophistication in the mountains.