Puig Consolidates Its Leadership with Strong Growth Driven by Sales and Operational Leverage

Puig strengthens its leadership in beauty and fashion with a net profit of €531 million, driven by sales and operational leverage.

The Spanish beauty and fashion company Puig has reported a 14.1% increase in its 2024 net profit, reaching €531 million. This strong performance has been fueled by accelerated sales growth and effective operational leverage.

The company’s adjusted net profit grew by 15.5%, reaching €551 million, while annual sales hit €4.79 billion. This represents an 11.3% increase in reported terms and a 10.9% organic growth rate, with a strong rebound in the fourth quarter compared to the previous nine months of 2024.

Marc Puig, the company’s Chairman and CEO, highlighted after the market close: “Our rigor and discipline have allowed us to improve profitability, even offsetting extraordinary costs such as the incentive granted to all employees following our stock market debut.” He also emphasized the reduction of net debt by €442 million, bringing it down to €1.07 billion.

Home to iconic brands such as Rabanne, Carolina Herrera, Charlotte Tilbury, and Byredo, Puig increased its share of the global selective fragrance market to 11.5%. In 2024, Carolina Herrera’s Good Girl became the world’s leading women’s fragrance.