Rabanne’s Pre-Fall 2025 collection redefines style as identity, presenting fashion that feels both authentic and deeply personal under the creative direction of Julien Dossena.
The fashion house unveils its new Pre-Fall 2025 campaign with a concept that challenges current perceptions of style. Led by Julien Dossena, this season moves away from conventional formulas and positions fashion as a means of individual expression. It is not about fleeting trends, but rather about a more profound idea: style as identity.
Featuring a carefully selected cast, the campaign introduces seven unique figures, including French actress Marie Colomb, whose quiet emotional strength sets the tone for the project. She is joined by models Sengg Khan, Assa Sidibe, Sam Labann, Kilian Smits, Tom Ovyov and Felipe Aria Vasquez—each bringing their own authenticity and character. The diversity of faces and attitudes is no coincidence; it sends a clear message about the importance of individuality in today’s fashion landscape.
Shot by Quentin Saunier, the series adopts an intimate, documentary-style approach. No excess, no over-editing. Instead, we see thoughtfully crafted lighting, natural compositions, and an honest aesthetic that reflects a new visual sensitivity. The result is a campaign that connects emotionally and fosters a sense of closeness with the viewer.
The styling, created by the Rabanne team itself, is not designed as showpieces but as reflections of inner states. These are garments to be lived in, not displayed. Julien Dossena turns clothing into a silent narrative, where each look tells its own story. Fashion is no longer a costume—it becomes an extension of character.
Make-up and hair, by Hugo Villard and Chiao Chenet respectively, follow the same aesthetic: subtle, precise, and true to each individual’s essence. Nothing in the campaign feels forced. Everything feels lived-in.
Rabanne’s vision for Pre-Fall 2025 stands out not only for its artistic direction but also for its powerful message: fashion should be a form of honest communication. Dossena reaffirms his contemporary and confident vision, cementing Rabanne as one of the brands that best understands the value of authenticity in an industry saturated with the fleeting and superficial.
The Pre-Fall 2025 campaign doesn’t aim to dazzle with excess. It seeks to resonate. And it succeeds—proving that true luxury today lies in being oneself.
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