Rabanne unveils “High Summer 25”, a vibrant campaign inspired by Funk Carioca and the raw energy of Rio.
Discover the latest fashion campaign setting a global trend: Rabanne presents “High Summer 25 – Atlantic Allusions”, an explosion of style, culture and rhythm straight from the heart of Rio de Janeiro. This innovative concept not only celebrates summer fashion, but dives deep into the pulsating essence of Funk Carioca.
Directed by Manu Cossu and photographed by Melissa de Oliveira, the campaign steps away from the studio to capture the real energy of the favelas and their protagonists: over 70 local artists, dancers, DJs, and young people who live and breathe funk as a way of life. Every image radiates authenticity, movement and cultural pride.
Rabanne, a brand that embraced Afro-Caribbean sounds back in the ’80s, returns to its roots with a modern, socially attuned vision. From Rocinha to global catwalks, the label is redefining luxury with an honest, powerful and contemporary voice.
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