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Rare Beauty’s ‘Soft Pinch’ range expands with the new Liquid Contour
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Selena Gomez’s brand has launched a campaign featuring the most popular makeup influencers on the Internet.
Rare Beauty has listened to the requests of its millions of followers and expanded its successful ‘Soft Pinch’ collection with a new liquid contour. Fans of Selena Gomez’s beloved brand can now enjoy a lightweight, highly-pigmented formula, now available in contour form.
Selena is also the star of the launch campaign, where she invites several of the most influential social media personalities to pose alongside her. The photos feature the singer, actress, and entrepreneur alongside celebrities such as Tatyana Lafata, Vidya Gopalan, Anastazia Dupee, Daus Mendoza, Melinda Berry, and Lisa Joy.
The ‘Soft Pinch’ Liquid Contour arrives in seven new shades, including ‘Mellow‘, ‘Solace‘, ‘Serene‘, ‘Tranquil‘, ‘Peaceful‘, and ‘Sublime‘. This new range offers colours designed to complement a wide variety of undertones, from a cool, light taupe to a deeper neutral brown. Each of these products retains the creamy texture of the ‘Soft Pinch’ Liquid Blush, making it the perfect option for both a subtle makeup look or something a bit more intense.
The Rare Beauty ‘Soft Pinch’ Liquid Contour is priced at $28 USD and is now available on the brand’s website, as well as at Sephora and Kohl’s.
