Rhode unveils the Birthday Edit 2025, featuring new scents, collectible packaging, and exclusive accessories created especially for Hailey Bieber’s birthday.
Rhode has introduced its Birthday Edit 2025, a special collection launching just in time to celebrate Hailey Bieber’s birthday and further fuel the global phenomenon she has built around her lip aesthetic. The brand reveals new scents of its viral Peptide Lip Tint, along with exclusive products that expand the functional beauty universe that has made Rhode a true digital cult favourite.
Among the highlights is an updated version of the Snap-on Lip Case, now also available in a MagSafe format, allowing the Lip Tint to be carried as a phone accessory—no handbag required. The drop also includes four new limited-edition fragrances inspired by sensory cravings: Raspberry Jelly, a juicy raspberry scent; Espresso, a nod to tiramisu; Ribbon, a soft-serve-style vanilla; and Toast, a gourmand twist reminiscent of crème brûlée. In addition, Rhode introduces the Oversized Bubble Bag, crafted from neoprene, designed to store beauty essentials with a practical yet fashionable approach.
The Birthday Edit 2025 ranges from $20 to $48 and will be available from 12 November on the brand’s official website—a strategy that once again confirms Rhode’s ability to turn every launch into a cultural moment and a collective object of desire within the beauty sphere.
