Hailey Bieber’s beauty brand expands its cosmetic universe with new launches designed to enhance luminous, warm and naturally radiant skin.
The obsession with glowing skin and effortless makeup has just entered a new chapter. Rhode, the beauty brand founded by Hailey Bieber, has officially unveiled its new summer collection, introducing two of its most anticipated launches to date: the brand’s first-ever bronzer and highlighter. After turning products such as the viral Pocket Blush and Glazing Milk into global beauty phenomena, Rhode is now expanding its aesthetic universe with formulas designed to deliver the sunkissed, fresh and ultra-radiant finish currently dominating beauty conversations.
The standout launch arrives in the form of Pocket Bronze, a compact bronzer created to add a warm, natural veil to the skin without sacrificing hydration or comfort. Described by the brand as delivering an “effortless warmth” that lasts all day, the formula retains the creamy, melt-into-skin texture that transformed Pocket Blush into one of the year’s most coveted beauty products. Designed to glide seamlessly onto the complexion, it creates a soft, buildable bronzed effect while blending naturally into the skin. The bronzer is available in eight neutral and warm shades, catering to a wide range of skin tones.
Alongside the bronzer comes Highlight Milk, a new hybrid luminiser inspired by the success of Rhode’s cult favourite Glazing Milk. Available in four softly luminous, subtly pearlescent shades, the product is positioned as an essential for achieving a refined, natural glow, whether worn in minimalist makeup looks or layered into more elevated beauty routines. Infused with skincare ingredients, the formula can be worn alone, mixed into foundation or strategically applied to illuminate key areas of the face.
The collection also expands some of Rhode’s bestselling staples with new summer-inspired shades of Peptide Lip Shape and limited-edition Peptide Lip Tint colours designed to enhance that sun-kissed finish. Completing the launch is the new Pocket Brush, a dual-ended brush designed to simplify bronzer and blush application.
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