The model and entrepreneur fronts Calzedonia’s latest campaign, blending Italian glamour with a relaxed and sophisticated California-inspired aesthetic.
Summer has just found one of its most powerful partnerships in the fashion world. Hailey Bieber has been announced as the new global ambassador for Calzedonia, cementing a collaboration seemingly designed to dominate both swimwear trends and seasonal mood boards. The model, entrepreneur and cultural tastemaker leads a new campaign in which the Italian brand merges its artisanal savoir-faire with the effortless aesthetic that has made Bieber one of contemporary fashion’s most influential figures.
Photographed poolside by Adrian Martin and directed on film by Jennifer Juniper Stratford, the campaign translates Calzedonia’s classic DNA into a far more contemporary sensibility, where sensuality emerges from a place that feels relaxed, refined and quietly sophisticated. The result projects a vision of modern glamour infused with retro references and a clear nod to Californian style.
Among the standout pieces is a vintage-inspired triangle bikini with bicolour piping, paired with minimalist bottoms in a luminous ‘Yellow Meringue’ shade — a soft yellow that feels directly connected to summer’s optimistic, sun-drenched palette. The collection favours clean, flattering silhouettes capable of balancing sensuality and comfort without visual excess.
The campaign also introduces more elevated and luminous options, including a sequinned bikini set in ‘Buttercream White’, composed of a triangle top and Brazilian-cut bottoms designed to catch the light subtly beneath the sun while maintaining softness and effortless wearability.
Beyond beachwear, the collection reinforces Calzedonia’s evolution towards a more refined vision of the holiday wardrobe, where streamlined cuts, impeccable fits and understated elegance replace excess. Through this collaboration, Hailey Bieber once again confirms her role as one of fashion’s most influential aesthetic references, while Calzedonia strengthens its position within a new idea of summer luxury: relaxed, versatile and quietly aspirational.
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