Robert Pattinson fronts Dior’s latest Homme campaign, redefining modern masculinity

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Robert Pattinson stars in Dior’s latest Homme campaign, embodying a reimagined fragrance that balances sophistication, sensuality, and modern masculinity.

Dior has once again chosen Robert Pattinson as the face of its iconic ‘Homme’ Eau de Parfum. With creative direction by Francis Kurkdjian, Dior’s master perfumer since 2021, the fragrance has been reimagined to reflect a contemporary balance of strength and softness.

The campaign’s cinematic short film, exclusively available on Dior’s official website, features a sultry remix of Leonard Cohen’s ‘I’m Your Man’ by The Blaze. Set against the backdrop of New York City, the film follows Pattinson as he navigates a series of evocative moments—riding a motorcycle along the beach, relaxing in a sophisticated loft, and sharing an intimate encounter with a lover.

Kurkdjian describes this version of ‘Homme’ as embodying duality: “I envisioned the entire iris, from its delicate petals to its robust roots, creating a scent that is both ethereal and grounded.” The fragrance blends iris, amber, and vetiver, complemented by a hint of gourmand notes reminiscent of chocolate, all resting on a warm base of hay, patchouli, and coumarin.

Available now through Dior’s website and at retailers, ‘Homme’ Eau de Parfum (£119) is a luxurious ode to the modern man—sophisticated, sensual, and irresistibly addictive.

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