Rosalía returns to Calvin Klein for Holiday 2025, merging fashion, identity and sophistication in a campaign that amplifies her artistic reinvention.
Rosalía steps back into the Calvin Klein spotlight with the Holiday 2025 campaign, photographed by Carlijn Jacobs, reinforcing her global influence in fashion and contemporary culture. The visual direction showcases two perfectly balanced aesthetic worlds: a polished sporty mood built around the Icon Cotton Modal, and a more sensual interpretation featuring the Signature Satin set. Two languages that reflect the tension between essential comfort and nocturnal sophistication.
The Spanish artist elevates underwear as a complete look, layered with sheer tights, reclaiming the visible lingerie trend that currently dominates runways and red carpets. In the second aesthetic, satin evolves into a more mature code, combined with an oversized blazer, maintaining character, confidence and an unmistakable identity. Rosalía once again demonstrates her ability to shape aesthetic codes without losing authenticity while staying ahead of cultural conversation.
This launch also arrives in parallel with the release of her new album LUX, which dropped this week. Fashion and music move forward simultaneously: while she redefines her sound, she also redefines her visual presence. With Holiday 2025, Calvin Klein confirms Rosalía as one of the most influential figures of the moment, capable of establishing aesthetic narrative without theatrics, and generating an organic cultural impact that is already pushing global trend conversation.
