Rosé from BLACKPINK Shines in Saint Laurent’s Fall 2024 Campaign, Capturing the Essence of Elegance and Chic Style
Saint Laurent‘s new Fall 2024 campaign, titled “#YSL55” and created by Anthony Vaccarello, features a series of visuals captured by renowned photographer Gray Sorrenti. This campaign highlights the magnetic presence of Rosé from BLACKPINK, alongside supermodel Bella Hadid, Liu Wen, Frederic Bittner, Dominic Sessa, Kiko Mizuhara, and Penelope Ternes. The campaign blends elegance with a raw and intimate appeal.
One of the most striking moments in the campaign video is when Rosé, sporting red lipstick, classic black sunglasses, black stockings, and elegant black stilettos, adds a dynamic touch. Her look, a familiar Saint Laurent silhouette, comes alive with her confident presence. The choice of accessories and her relaxed demeanor encapsulate the brand’s distinctive style: elegant, bold, and unmistakably chic.
Close-up shots of the models’ legs adorned with sheer stockings and patterns, along with pointed heels, bring a sense of intimacy and subtle sensuality to the campaign. These details, though understated, highlight the brand’s attention to texture and form, turning everyday moments into high-fashion statements.



Anthony Vaccarello’s artistic direction in this Fall 2024 Saint Laurent campaign is a masterful blend of elegance and intimacy. Gray Sorrenti’s photography captures the essence of each model’s individuality while showcasing the collection’s cohesive narrative. The result is a series of images that are not only visually stunning but also deeply evocative, reflecting the enduring legacy of Saint Laurent.