Rosé unveils her debut collection with PUMA, a monochrome proposal that fuses athletic energy, femininity and quiet rebellion through iconic pieces.
The singer, songwriter and BLACKPINK member has released her first collaboration with the brand after being named its global ambassador in 2024. Under the title PUMA x ROSÉ, the South Korean star introduces a line that reflects her dreamy yet sophisticated personality.
The collection reimagines the iconic Speedcat silhouette, with the Speedcat Ballet inspired by ballet pointe shoes and the Speedcat OG Premium featuring statement laces. Key apparel includes the Oversized Track Jacket, Relaxed Track Pants and Half-Zip Jacket, designed for a chic sportswear aesthetic. More feminine touches appear in the form of a mini skirt and mesh tank, complemented by two compact bags.
“I wanted every piece to feel like a silent rebellion – something that empowers you to show up as you are, honest and unafraid,” Rosé shared.
The PUMA x ROSÉ collection will be available from 28 August on PUMA’s official website, and is set to become one of the season’s most talked-about launches.
