Rosie Huntington-Whiteley and Jack Draper star in Burberry’s High Summer 2025 campaign

Burberry unveils its High Summer 2025 capsule, blending luxury, British nostalgia, and immersive experiences for a unique summer.

Burberry introduces its High Summer 2025 capsule with a fresh, playful, and distinctly British offering. Under the creative direction of Daniel Lee, the brand launches a short film titled Wish You Were Here, accompanied by immersive experiences at exclusive hotels in Somerset and Ibiza. The film, shot on 35mm and starring Rosie Huntington-Whiteley and tennis player Jack Draper, combines nostalgia, humour, and coastal aesthetics in a vibrant and sophisticated visual narrative.

The collection navigates between relaxed luxury and British authenticity. Swimwear featuring the iconic check print, billowing shirt dresses, and silks adorned with nautical motifs make up an ideal proposition for seaside escapes. The footwear ranges from sandals to espadrilles, while the accessories highlight artisanal fabrics such as crochet and jacquard.

Burberry also transforms real spaces with interventions that allow visitors to experience summer through their own lens: customised booths, curated environments, and an aspirational lifestyle. The High Summer capsule is not just fashion; it’s an experience. Daniel Lee continues to position Burberry as a brand that celebrates all seasons, merging tradition with a contemporary and laid-back outlook.