Sabrina Carpenter’s signature fragrance brand continues to strengthen its international presence with new formats and prominent placement at Ulta, Notino and Superdrug.
The scent of success has a name: Sweet Tooth. The fragrance line by singer and actress Sabrina Carpenter has officially arrived at Ulta Beauty stores in the United States, marking a key milestone since its debut with Scent Beauty in 2021. The expansion reinforces the artist’s commitment to the beauty universe, extending her reach far beyond American borders: in Spain, the fragrances are available at Notino, while in the UK they can be found at Superdrug.
This new phase sees the launch of the Bite Sized collection — 10ml bottles featuring her four most popular perfumes: Sweet Tooth, Caramel Dream, Cherry Baby and Me Espresso — at an accessible price point. A coffret containing all four mini formats will also be available.
“What I love about Ulta is that it’s accessible and inclusive. They make beauty feel exciting and within reach. That really fits the spirit of Sweet Tooth,” said Carpenter, who not only fronts the campaign but has also been actively involved in the brand’s creative development.
Inspired by the sweet scents of her childhood — particularly the chocolate factory she used to smell from home — the singer has crafted a nostalgic yet sophisticated proposal. “It’s everything I love, wrapped up in a chocolate bar-shaped bottle,” she confessed.
While her popularity has certainly helped drive the brand forward, Carpenter acknowledges that its success has grown beyond her fanbase. “I’ve met people who discovered Sweet Tooth by chance and fell in love with it on their own,” she added. The rise of gourmand fragrances has played in the brand’s favour, securing a strong position in major retailers such as Target, Notino, Superdrug and now Ulta.
Scent Beauty CEO Stephen Mormoris celebrated the milestone: “This launch expands the reach of Sabrina’s playful fragrances and connects with a community that seeks what’s new, expressive and relevant.”
With a clear vision and a growing following, Sweet Tooth continues to evolve. “We want the brand to grow in an authentic and fun way. I love perfumery as a creative space, and there are still so many ideas to explore,” Carpenter concluded.
