Saint Laurent Chooses Kate Moss and Chloë Sevigny for Their Autumn 2025 Campaign

Saint Laurent unveils its Autumn 2025 campaign starring Kate Moss and Chloë Sevigny, blending luxury, creative freedom, and iconic style.

Saint Laurent once again captures the fashion world’s attention with its new Autumn 2025 campaign, featuring two style icons: Kate Moss and Chloë Sevigny. Under the creative direction of Anthony Vaccarello, the French house presents a collection that combines sophistication, rebellion, and a unique vision of contemporary luxury.

For this campaign titled ‘Velvet Heat’, Kate Moss serves not only as a muse but also as a visual storyteller. Vaccarello granted her full creative freedom to interpret the pre-collection from her own perspective. The result is a series of striking and sensual images, shot under the skies of Los Angeles, conveying an atmosphere of mystery, warmth, and effortless elegance.

The presence of Chloë Sevigny and model Frankie Rayder reinforces the message of authenticity and camaraderie that defines this collection. Far from traditional settings, the campaign unfolds as an intimate journey between friends, where each garment speaks for itself. Key pieces include silk skirts with perfect drape, leather blouses balancing structure and fluidity, and a selection of high-impact accessories such as sunglasses with geometric lines.

The visual aesthetic, led by renowned photographer Mert Alas, combines natural light and cinematic composition to highlight both the quality of the garments and the attitude of the protagonists. The campaign not only positions Saint Laurent as a reference for timeless style but also reinforces its avant-garde approach, where individual freedom and personal expression are at the heart of the narrative.

‘Velvet Heat’ is not just a fashion campaign; it is a statement of intent. With legendary figures and an innovative artistic approach, Saint Laurent redefines what it means to dress with character for the Autumn 2025 season. To discover all the details of the collection and explore the available pieces, visit the official Saint Laurent website.