Sarah Jessica Parker puts Moncler Genius’ iconic puffer dress back in the spotlight as part of the ‘New York in Moncler’ retrospective.
Sarah Jessica Parker once again finds herself at the heart of the Moncler universe with a piece that, over the years, has become one of the defining symbols of the brand’s relationship with New York.
The design was created in 2019 as part of the Moncler Genius project, in collaboration with Pierpaolo Piccioli, and was conceived as a haute couture reinterpretation of the classic puffer jacket. Its exaggerated, voluminous and almost sculptural silhouette transformed a garment traditionally associated with cold weather and performance into a theatrical fashion statement.
It was in 2023, however, that the dress took on an entirely new cultural significance thanks to Sarah Jessica Parker. The actress wore the creation in And Just Like That…, turning it into something far greater than an experimental runway piece: a genuine emblem of the New York winter and an instantly recognisable image within pop culture.
From Moncler Genius to a New York Icon
Now, the piece is returning to the spotlight as part of New York in Moncler, the retrospective through which the fashion house is revisiting some of its most memorable moments in the city.
The exhibition will unfold across different locations in New York throughout September and will also feature a dedicated gallery at Grand Central Terminal, bringing together photographs and defining moments from Moncler’s history in the city.
The choice of Sarah Jessica Parker is far from accidental. Few names are as closely associated with New York as hers, and her ability to transform a fashion look into a cultural reference fits perfectly with the story the brand is seeking to tell.
What began as an experimental design within Moncler Genius eventually evolved, four years later, into an image deeply connected with the city. Now, with New York in Moncler, the house is bringing that moment back into focus as a reminder of how a single garment can travel from the runway to become part of New York’s visual memory.
