Saweetie and Paris Hilton team up with NYX to celebrate affordable makeup in a campaign full of colour and attitude.
NYX Professional Makeup has brought together two unexpected yet perfect icons for its new campaign: Saweetie and Paris Hilton. Under the slogan “If You NYX, You Know”, the brand celebrates the power of accessible, high-quality makeup — a philosophy both celebrities support from personal experience.
For Saweetie, the collaboration is particularly meaningful: “I’ve always been a NYX girlie, and this is a dream come true,” she revealed. In fact, she recalls her very first makeup products being from the brand. Now, alongside Paris, she champions a clear message: looking good shouldn’t be a luxury.
The campaign highlights viral favourites such as the Face Glue Gripping Primer, the Fat Oil Lip Drip, the classic Butter Gloss, and the new Smushy Matte Lip Balm — the latter already on track to become a favourite among Icy Girls.
Beyond the glamour, both ambassadors advocate for beauty that’s barrier-free, creative, and fun. “Doing my makeup feels like being in art class,” says Saweetie. With this initiative, NYX strengthens its status as a Gen Z favourite: vibrant, inclusive, and unafraid to shine.
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