Songzio transforms fashion into a fragmented system where past and future converse, with Seonghwa as the central figure.
Songzio unveils its Spring/Summer 2026 campaign titled Polyptych, a visual project that places Seonghwa, member of ATEEZ, at the heart of a narrative that challenges linear time. Shot by Cho Giseok, the campaign marks the fifth collaboration between the house and the visual artist, consolidating a shared language rooted in surreal composition and symbolic density.
The concept of the polyptych—a work divided into multiple panels whose meaning emerges through the relationship between its parts—serves as the campaign’s structural axis. Songzio translates this logic into clothing, structuring the project across five visual chapters: order, fragments, embracing the past, tangled time and unfettered freedom. Each operates as an autonomous piece that, when assembled, constructs a larger system where absence and presence coexist.
Cho Giseok’s visual direction resists any closed reading. Imagery fragments, repeats and distorts, generating a constant sense of instability and regeneration. Architectural references surface through sculptural silhouettes and spatial compositions that suggest simultaneous processes of construction and dismantling. There is no linear storyline—only layers that accumulate and converse with one another.
The conceptual core is anchored in garment construction. Songzio dissects traditional structures and recomposes them into asymmetrical, abstract forms. References to the Korean hanbok and Western armour appear reinterpreted, cut and reassembled into sculptural configurations that retain visible traces of their origins. History is not erased; it remains inscribed in the garment as a record in transformation.
This approach turns deconstruction into a critical tool. Rather than breaking from the past, the collection exposes it, reorganises it and recontextualises it. Fabric, cut and silhouette operate as architectural elements, moving away from the decorative to function as fragments that gain meaning collectively.
With Polyptych, Songzio defines SS26 as an exercise in constant reconfiguration. The campaign proposes fashion as a living structure where time is unstable, form is never final and identity is built from visible layers. In this space of tension between what was and what is yet to come, Seonghwa acts as a body in transit, inhabiting all possibilities at once.
