Sofia Richie Grainge debuts SRG, her first fashion brand: quiet luxury, timeless design and effortless elegance for every occasion.
The quiet luxury aesthetic has found its ultimate muse —and she’s just launched her own brand. Sofia Richie Grainge, model, entrepreneur and global tastemaker of minimal sophistication, has unveiled SRG, her debut fashion label, available exclusively through Revolve and FWRD.
The collection, featuring over fifty pieces, celebrates refined simplicity and understated glamour. Designed to carry you from the office to evening drinks, SRG champions longevity, versatility and craftsmanship, offering a wardrobe built to endure beyond trends.
“I wanted to create a brand that people return to season after season —pieces made to last, crafted with quality and care,” Sofia shared in the launch statement. “Bringing SRG to life has been a dream for years; every detail has been carefully considered to create true wardrobe investments.”
Standout pieces include the Tolev coat, with its softly draped trench-inspired silhouette; the Ivanna dress, featuring an asymmetric cut and gold waist buckle; the Sylveeah, a sleek cowl-back gown; and the Miriam, a spotted silk piece that reimagines the animal print trend through a lens of quiet sophistication.
Each garment embodies the essence of stealth wealth —neutral tones, clean lines and an effortless sense of polish that defines Sofia’s personal style. With this debut, Lionel Richie’s daughter cements her evolution from influencer to creator of a new, understated language of modern luxury.
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