Swarovski Transforms Portofino: Luxury, Colour, and Fine Dining by the Sea

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Hernan Ripiert
  • June 4, 2025
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Swarovski makes a striking impression in Portofino with a unique experience that blends haute cuisine, vibrant design, and luxury tourism by the sea.

Once again, Swarovski dazzles—this time in the heart of the Italian Riviera. The iconic Austrian crystal brand has taken over the Cracco Portofino restaurant, located in the exclusive Piazzetta, to offer a one-of-a-kind sensory experience for summer 2025.

Courtesy of Swarovski

A Dream Terrace Overlooking the Mediterranean

The restaurant, helmed by renowned chef Carlo Cracco, has been adorned with Swarovski’s vibrant colour palette: pastel shades of pink, blue, and yellow flood the seafront terrace, creating the perfect setting for photos and social media content. A specially designed octagonal structure invites visitors to capture the moment.

Fine Dining with Swarovski’s Signature Sparkle

Guests can enjoy an exclusive menu served on Swarovski x Rosenthal porcelain tableware, featuring dishes inspired by local ingredients with a contemporary twist. The highlight of the menu: a cocktail and dessert created by Cracco in tribute to the brand’s legacy.

Luxury Tourism and Design on the Italian Coast

With this activation, Swarovski celebrates 130 years of elegance and innovation, reinforcing its status as a global brand that blends fashion, design, and unique experiences.

Courtesy of Swarovski
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Hernan Ripiert is Xmag’s Fashion Editor and a key creative force within the magazine. Trained in Fashion Design in Argentina, he brings a refined aesthetic vision to editorial productions. Originally from Mendoza, he is passionate about wine and skiing, and has worked with leading figures including Belinda, Lali Espósito and Blanca Suárez.
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