Sydney Sweeney Competes Against Herself in Laneige’s New Campaign

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Xmag Editorial
  • 11 de December de 2024
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‘Euphoria’ and ‘The White Lotus’ star Sydney Sweeney continues to shine as Laneige’s ambassador in the latest campaign, The Laneige Show.

In a playful video inspired by a game show, Sydney Sweeney takes on three roles: the lively host and two enthusiastic contestants affectionately named “Syd” and “Sweeney.” Both contestants answer skincare questions, tying with their fresh and original responses.

Laneige‘s courtesy.

This global initiative, launched across 19 countries, showcases the brand’s bestseller: the ‘Water Bank’ Cream Moisturizer. Relaunched earlier this year, the product now features two new formulations: a lightweight hydrating gel and an ultra-nourishing intensive cream. All three are designed to protect the skin’s barrier and boost hydration, leaving the skin radiant and fresh all day long.

Sweeney, who became Laneige’s first U.S. ambassador in 2022, stepped into a global role in January of this year.

You can watch the Emmy-nominated actress’s new campaign on the brand’s website. The ‘Water Bank’ Moisturizer is priced at $40 USD and is available on Laneige’s official website, Sephora, and Amazon.

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