Sydney Sweeney shares her secret to firm and radiant skin with Laneige’s Bouncy & Firm Serum, her must-have beauty essential.
“What’s juicy, smooth, and bouncy? My skin when I use the new Bouncy & Firm Serum from Laneige,” Sydney shared in an Instagram post and the campaign video.
For the best results, it is recommended to apply the serum after cleansing and toning, before moisturizing. Priced at $45 USD, it is now available on Laneige’s website and at Sephora.

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Actress Sydney Sweeney, known for her flawless skin, has unveiled her latest skincare ally: the Bouncy & Firm Serum from Laneige. As a brand ambassador, she stars in the new campaign, highlighting the benefits of this product in her daily routine.
The Bouncy & Firm Serum joins the family of products from the same line, which includes the overnight mask, eye cream, and lip treatment. Its advanced formula features key ingredients such as peony complex, peptide water, R.E.D. flavonoid, and niacinamide, providing deep hydration while strengthening the skin barrier. Additionally, it boosts collagen production, promoting firm and youthful skin.