California Dreaming: Sydney Sweeney’s Stylish Road Trip in Jimmy Choo’s Summer Campaign

Sydney Sweeney shines in Jimmy Choo’s summer campaign, showcasing her unique and elegant style on a road trip in California.

The renowned British luxury accessories brand, Jimmy Choo, has selected ‘Anyone but You’ star Sydney Sweeney to headline its 2024 summer campaign. Sandra Choi, creative director of Jimmy Choo, described the star as ‘talented, confident, and playful, with an inspiring work ethic’.

Set against the dazzling backdrop of Palm Springs, Sweeney posed for photographer Oliver Hadlee Pearch in a series of locations while embarking on a road trip through California. Whether in front of a gas station, a pink wall, amidst a bustling highway, on a bench, or inside a retro photo booth in the middle of the desert.

The star, known for her role as Cassie Howard in “Euphoria,” showcased new styles such as the Western-inspired Cece heels, Amel heels, matcha suede Jemma sandals, Diamond Tilda flat ballet pumps, and Diamond Maxi sneakers, as well as Cinch bags in latte leather and pink and brown cow print.

Sandra Choi praised “The White Lotus” star, who recently responded to negative comments from Hollywood producer Carol Baum, saying she is “talented, confident, and playful, with an inspiring work ethic,” and embodies the spirit of the brand.

“Her effortlessly cool sense of glamour is underpinned with an empowered sense of self. We loved working with Sweeney to create the campaign story taking us on an uplifting adventure,” Choi added.

Sweeney has showcased her ever-evolving style throughout her career, from wearing delicate tulle dresses to bold Miu Miu statements adorned with crystals. Her other ventures into fashion and beauty include starring in Miu Miu’s Fall 2023 campaign and securing a global ambassadorship deal with Kérastase, the luxury hair care brand owned by L’Oréal.