BOSS shines a spotlight on fashion at the “NAOMI: In Fashion” exhibition
BOSS sponsors the “NAOMI: In Fashion” exhibition at the V&A South Kensington, highlighting Naomi Campbell’s influence on fashion.…
Naomi Campbell unveils a new fashion line in collaboration with Boss
Naomi Campbell and Hugo Boss join forces in the Naomi x Boss collection, offering sophisticated and versatile fashion…
Naomi Campbell, Maluma, Gigi Hadid, and More Take the Spotlight in Boss’s New Autumn/Winter 2023 Campaign
Discover how the motto #BeYourOwnBOSS inspires BOSS’s Autumn/Winter 2023 collection, showcasing unique stories of influential stars. The iconic…
Fernando Alonso is Boss’s new ambassador
Hugo Boss has recruited Fernando Alonso as its brand ambassador. Last year, Hugo Boss announced its partnership with…
Naomi Campbell celebrates her birthday with BOSS at the 2023 Cannes Festival
Naomi Campbell, renowned activist, supermodel, and fashion icon, celebrated her birthday in Cannes with the collaboration of the…