Loewe signs Tawan Vihokratana as its new global ambassador, highlighting his iconic role in the Asian industry. Discover more.
Loewe has made a striking move by announcing Tawan Vihokratana as its new global ambassador. Known for his role in ‘Kiss: The Series’ and his unstoppable popularity in Asia, the Thai actor – nicknamed Tay – brings charisma and freshness to the Spanish brand.
The announcement follows his prominent presence at Loewe’s Autumn 2025 presentation in Paris and his participation in the Crafted World exhibition in Shanghai. “Collaborating with Loewe has deepened my admiration for their art and inspired new paths of self-expression,” Vihokratana said in an exclusive statement to WWD. “I’m excited to continue this journey as an ambassador.”
Besides acting, Tay is a model, presenter, and media figure, cemented by titles like ‘Kiss Me Again’, ‘Dark Blue Kiss’ and the Thai version of ‘Cherry Magic’. His recent awards include the Maya Award, the Kazz Award for Rising Star, and the Japan Expo Actor Award, confirming his meteoric rise.
Soon, he will be seen in ‘A Dog and a Plane’ and the Thai adaptation of ‘Scarlet Heart’, strengthening his international profile. With this signing, he joins key brand names such as Giselle, Minsi Ko and Yang Mi, reinforcing Asian influence in global fashion.
The Asian celebrity phenomenon continues to set trends: according to Launchmetrics, they accounted for 86% of the buzz generated during the latest Paris Fashion Week. Now, Tawan Vihokratana is ready to become Loewe’s new iconic face.
