Thinking Mu relocates its headquarters to Barcelona and bets on its expansion in Asia

Under the leadership of CEO Cinthia Miralles, the company will drive its business forward with the opening of stores in Spain and abroad.

The sustainable fashion brand is in a growth phase and, in response to this, plans to relocate its headquarters to Barcelona by 2026 in the Poble Nou neighborhood. The brand will renovate a larger building located across from its current offices. At the same time, Thinking Mu will expand its business in Spain with its own stores and also aims to increase its presence abroad, focusing on Asia, with the goal of growing its business by 70% in 2025.

Between December and early 2025, the brand will open a total of 7 stores in Spain. After recently opening a location in Madrid, they plan to launch two more stores in San Sebastián and Bilbao. Internationally, the brand will make its debut in Paris in March 2025, with a store on Rue de Temple, and in Berlin. They are also considering opening another location in Lisbon, all while focusing on maintaining the retail channel with the help of franchisees.

However, one of the company’s main focuses is to increase its presence in Asia next year. Thinking Mu has distribution partners in Japan and Australia, where they aim to boost sales and also plan to market their offerings online in countries such as Singapore, Hong Kong, South Korea, and Taiwan.

Another major focus for the company is to enhance its multi-brand channel. With already 500 points of sale worldwide, Thinking Mu is focused on entering secondary cities and anticipates a growth of 30% in this channel.

Regarding the end of this year, the company has reached a turnover of 10 million euros and aims for a 70% business growth by 2025.