Tiffany & Co. Celebrates Its Legacy with a New High Jewellery Campaign

Tiffany & Co. launches a new high jewellery campaign that celebrates its legacy, combining exceptional craftsmanship, innovation, and iconic designs.

Tiffany & Co. has unveiled its latest high jewellery campaign, showcasing its iconic Bird on a Rock brooch and unique pieces from the Blue Book 2024 collection: Tiffany Céleste. The campaign pays tribute to the house’s heritage, blending craftsmanship, innovation, and timeless style.

Photographed by Carlijn Jacobs, the campaign reimagines the brand’s iconic imagery with a contemporary vision inspired by John Loring’s book Tiffany Style and Hiro’s photography. Among the standout pieces is a brooch featuring a diamond-encrusted bird perched atop a cushion-cut diamond of over 25 carats, as well as the Shooting Star necklace, which boasts an emerald-cut diamond of over 18 carats, evoking the beauty of a shooting star.

Since its acquisition by LVMH in 2021, Tiffany & Co. has strengthened its presence in high jewellery with exclusive events in cities such as New York, Paris, and Tokyo. Its connection with Hollywood has also flourished, with its jewellery dazzling at the 2025 Academy Awards.

The campaign, launching this Friday, will be available in print media, on Tiffany & Co.’s website, and across its social media platforms.