Tiffany & Co. honours maternal strength with its ‘Strong Like Mum’ campaign

Tiffany & Co. celebrates Mother’s Day with an emotional campaign highlighting the strength and love of mothers.

In honour of Mother’s Day, Tiffany & Co. launches its heartfelt ‘Strong Like Mum’ campaign, starring its own employees and their children. The short film features children aged between 5 and 15 responding with affection to the question, “What makes your mum strong?”, revealing authentic and moving moments.

The campaign pays tribute to the strength, love, and dedication of mothers both within and outside the brand. The featured women wear pieces from Tiffany’s HardWear collection, renowned for its bold and sculptural style. Inspired by the transformative power of love, the campaign highlights how mothers profoundly impact their families, workplaces, and communities.

Anthony Ledru, President and CEO of Tiffany & Co., described the project as a “love letter to our mothers,” emphasising the human and real focus of the message.

The short film concludes with an emotional sequence of vintage photos of employees and their families, showcasing the brand’s tradition of telling family stories. This campaign follows the recent opening of Tiffany’s largest store in Europe, located in the historic Palazzo Taverna in Milan, reinforcing the brand’s commitment to beauty, memory, and emotional connection.