Timothée Chalamet becomes the new face of Lucid Motors, merging cutting-edge electric innovation with his unmistakable cinematic allure.
Timothée Chalamet is accelerating into new territory as the freshly appointed Global Brand Ambassador for Lucid Motors, the high-end electric vehicle company known for its groundbreaking design and efficiency. The announcement coincides with a striking visual campaign teasing the upcoming Lucid Gravity SUV, with Chalamet behind the wheel of the 2026 Grand Touring edition in a vivid Aurora Green.
Shot against a cinematic desert backdrop that subtly echoes his role in ‘Dune’, Chalamet brings a moody elegance to Lucid’s aesthetic. Wearing a leather jacket, white tee and black trousers, the two-time Oscar nominee projects effortless cool—an image that seamlessly aligns with Lucid’s brand promise of uncompromising innovation and sophistication.
This partnership marks Chalamet’s first foray into the automotive industry. Known for his selective brand collaborations, the actor has previously fronted campaigns for Chanel and Cartier, but this move represents a more personal connection. The actor was first seen driving a Lucid Air in Los Angeles in 2023, hinting at an authentic affinity that predates the endorsement deal.
Lucid Motors says the collaboration reflects a shared philosophy: design without compromise. As the company approaches its tenth anniversary, aligning with one of Hollywood’s most recognisable and enigmatic figures signals a new era of cultural relevance for the EV brand.
The full campaign featuring Chalamet is set to launch later this year.
