The new Tommy Hilfiger x Cadillac Formula 1 Team capsule combines classic American collegiate style with the spirit of Formula 1 in an exclusive collection created for modern motorsport fans.
The relationship between fashion and Formula 1 continues to strengthen with every season. Ahead of the 2026 British Grand Prix, Tommy Hilfiger has unveiled a new collection in collaboration with the Cadillac Formula 1 Team, celebrating the American manufacturer’s arrival in the pinnacle of motorsport while reinforcing Formula 1’s growing influence on contemporary fashion and culture.
Launching on 30 June, just days before racing begins at the legendary Silverstone Circuit, the collection brings together two iconic American brands united by a shared vision of innovation, design and competitive spirit.
The capsule features a carefully curated selection of essentials, centred around three gender-inclusive pieces: a varsity jacket, a polo shirt and a T-shirt. Together, they reinterpret classic American collegiate style through the unmistakable lens of modern motorsport.
A crisp white colour palette forms the foundation of the collection, while bold red, white and blue striping pays tribute to both Tommy Hilfiger‘s signature aesthetic and the American heritage of the Cadillac Formula 1 Team. Motorsport-inspired sponsor graphics and authentic team detailing add a trackside edge, balancing timeless design with the high-energy atmosphere of Formula 1.
Rather than functioning as traditional team merchandise, the collection reflects the remarkable transformation of Formula 1 into one of the world’s most influential cultural platforms. Once driven primarily by sporting competition, Formula 1 has evolved into a global phenomenon where fashion, entertainment and luxury brands play an increasingly important role. Designers, celebrities and major fashion houses now view the paddock as one of the industry’s most visible runways.
Throughout that evolution, Tommy Hilfiger has remained one of the sport’s longest-standing fashion partners. For decades, the American label has embraced motorsport as part of its identity, successfully translating technical racing influences into elevated lifestyle collections that resonate far beyond the circuit.
This latest release forms part of the wider Tommy Hilfiger x Cadillac Formula 1 Team fanwear collection, which also includes co-branded caps, technical polos, T-shirts and replica pieces inspired by the team’s official race kit. Designed with moisture-wicking performance fabrics, premium construction and precision detailing, the range delivers both functionality and everyday wearability.
One of the collection’s biggest moments will arrive during the Silverstone race weekend, where Checo Pérez and Valtteri Bottas are set to showcase the new fanwear as part of their arrivals at the circuit. Their appearances will introduce the collection on one of Formula 1’s most prestigious stages, highlighting the partnership’s ambition to unite performance, style and modern sporting culture.
The launch also coincides with a landmark season for Cadillac, as the manufacturer begins a new chapter in Formula 1 with the ambition of establishing a strong American presence on the grid. Its partnership with Tommy Hilfiger reinforces that vision, creating an identity where technical excellence meets contemporary fashion and premium lifestyle.
With this collaboration, Tommy Hilfiger once again demonstrates its ability to bridge sport, culture and design. The Tommy Hilfiger x Cadillac Formula 1 Team collection is more than a celebration of speed—it reflects how Formula 1 has become one of the defining fashion platforms of the modern era, where every race weekend is as much about personal style as it is about performance on the track.
