A year ahead of Cadillac’s Formula 1 debut, Tommy Hilfiger unveils a capsule that rethinks fanwear through modern Americana, blending motorsport heritage with everyday style.
The arrival of Tommy Hilfiger on the Formula 1 grid alongside the Cadillac Formula 1 Team is more than a sponsorship announcement. It marks a cultural shift in how American style positions itself on the world’s most prestigious motorsport stage. Ahead of Cadillac’s highly anticipated F1 debut in 2026, both brands have unveiled a collaborative capsule collection that reframes fanwear through the lens of modern Americana.
Rather than leaning into traditional merchandise, the collection is conceived as a lifestyle wardrobe — one that speaks equally to the paddock, the city and everyday life. As Official Apparel Partner of the Cadillac Formula 1 Team, Tommy Hilfiger brings its long-standing philosophy of Classic American Cool into a performance-driven context, blending heritage codes with contemporary silhouettes.
The capsule introduces a refined take on team apparel, featuring driver caps, polos and T-shirts alongside elevated co-branded pieces designed to move beyond race weekends. Technical fabrics with moisture-wicking properties meet clean cuts and confident branding, while a sharp colour palette of red, white and black is punctuated by chrome-inspired details that nod to Cadillac’s automotive legacy.
Crucially, this is not a one-off launch. The collaboration is structured as an evolving project throughout the 2026 season, with limited-edition drops tied to key races and cultural moments on the F1 calendar. Special editions inspired by cities such as Miami, Austin and Las Vegas will introduce locally influenced graphics and colour accents, reinforcing the idea that Formula 1 today is as much about global culture as it is about competition.
For Tommy Hilfiger, the partnership builds on decades of involvement with motorsport, dating back to the 1990s, when the brand first helped bridge the gap between fashion and Formula 1. For Cadillac, backed by General Motors and TWG Motorsports, the collaboration underscores its ambition to enter the championship with a fully formed identity — one that resonates beyond engineering and performance.
At its core, the capsule reflects a broader evolution within Formula 1 itself. As the sport continues to attract younger, style-conscious audiences, what fans wear has become part of how they participate. This collection understands that shift: fandom is no longer just about loyalty, but about self-expression.
By merging fashion credibility with motorsport heritage, Tommy Hilfiger and Cadillac Formula 1® offer a vision of fanwear that feels relevant, wearable and culturally aware — proof that, in today’s Formula 1, winning hearts can be just as important as winning races.
