Tommy Hilfiger and Its Impact on Hollywood: Fashion Sponsor of ‘F1’

Tommy Hilfiger becomes the official fashion sponsor of F1, the Apple Original racing film.

Tommy Hilfiger takes a further step in its collaboration with the world of motorsport and cinema by becoming the official fashion sponsor of the highly anticipated Apple Original film, F1. This film, directed by Joseph Kosinski, is an exciting story that captures the intensity of Formula 1 racing, featuring a star-studded cast led by Brad Pitt and Damson Idris. Set to premiere on June 27, the movie promises to be a high-octane cinematic event that blends the adrenaline of racing with the glamour of Hollywood.

Hilfiger’s inclusion in the film reflects a strong relationship that the brand has maintained with motorsports since the 1990s. Through sponsorships with teams such as Lotus, Ferrari, and Mercedes-AMG F1, as well as an ongoing collaboration with driver Lewis Hamilton, Hilfiger has forged a unique connection between fashion, sports, and entertainment.

This sponsorship not only strengthens Hilfiger’s presence in cinema and motorsport but also highlights the brand’s commitment to innovation and style both on and off the track. F1 will be the perfect opportunity to witness how fashion and racing come together in a story filled with action and luxury.